|Posted on 5/2/2007 11:45:15 AM|
Kristian Darigan, Vice President of Cone, Inc. was the keynote speaker at our Philanthropy Summit on Monday, April 30th. Cone, Inc. is the leading Cause Marketing consultancy in the nation.
Kristian's presentation was dynamic and insightful. While at Cone, Kristian has created many innovative partnerships between the for-profit and nonprofit sectors. The campaign she's is most proud of - her baby - the "Go Red For Women Campaign." (Go Red is a campaign that raises awareness for women's heart health.)
At the Philanthropy Summit this week, Kristian shared with us her personal passion in creating that "passion brand". Kristian cited examples of other campaigns she has worked on and offered us all a path to her world of "Cause Branding".
Kristian has graciously provided her presentation to us for a reference. I'm attaching a link to her presentation below, and am challenging each of you to put into practice just ONE big idea. Whether you are a nonprofit or a for-profit - there are examples from Kristian's presentation that we can all use as we look to Make a Difference right here in Michiana!